“I am more a conceptual designer than a graphic one. The most important thing when it comes to approaching a project is that it works as a whole. For example, typography plays a significant role, but in the end the fact that a Helvetica or another sans serif was chosen isn’t all that important to me, I’m more concerned with the overall project.” Irma Boom, the woman behind many of the most remarkable books made in the Netherlands has been described as ‘The Queen of Books’, well reputed for her artistic autonomy within her field. Her bold experimental approach to her projects often challenges the convention of traditional books in both physical design and printed content.
