A game is an activity, outside the ordinary daily activities, in which one or more people participate, as entertainment and / or to fully utilize one or more skills or talents, with an uncertain outcome. The graphic designer plays a game with clients, predecessors, colleagues and audience. And the whole objective is to get other people involved. And sometimes, you can do this by presenting the audience with a puzzle, forced to guess which rules may apply. The design can form an inviting magic circle that you want to step into to participate, to think along and join the discussion about issues of all kinds. In this department, the design’s ability to titillate and manipulate the viewer’s perceptions and responses seamlessly flows into his or her engagement in a form of living culture – regardless of how serious this game’s stakes are.