No matter how practical or applied a graphic design is, it will always appeal to our poetic capacities through its choice of colours, shapes and materials and the emotional responses these qualities provoke through our touch, eyes, ears and nose. Something evoked via round-about, metaphorical effect; something that can be thought and felt without having to be said out loud. The designer manipulates the physical properties of the ink, paper, binding, printing technique, forms and lines in order to draw out a specific feeling, idea, joke, question – or preferably a mixture of the aforementioned. This department is devoted to the many ways in which the designer can exploit this potential. Here find the line, direction, shape, size, texture, value, color, technique, grid, composition: the 'pallet' of the designer.