Don’t hesitate to come further, trust me, you’ll get used to the fragrance of ink over time. While you might expect this print shop to be located in the Department of Craft, skillfully executed printing techniques actually contribute to the impression of graphic languages as much as anything else. Technical excellence, namely, provides the work with an aura of expertise and stand testimony of skill; resulting in a sense of authority and credibility.
Whereas a few decades ago towns would be buzzing with print shops–including small offset printers, screen printing companies and binders–increasing rental costs and digitalisation push such print shops to either withdrawal or out of town and into the industrial outskirts. In appreciation of the relatively inexpensive but highly impactful technique of screen printing, The Modest Master's Mesmerizing Screen Print Shop highlights its unique qualities. Celebrating here as the modest master is Kees Maas, the former screenprinter at the Rietveld Academy in Amsterdam and thereby instructing generations of typographic mason’s to be.
