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Hallway of the Subjective Narrative

In the third space of the Department of Craft, you'll discover how aphorisms, analogies and metaphors became part of the palette of designers. In this hallway, you'll find examples of designers making their voices heard in engaged poetic images.

It must have been a revolution when applied art exploded in the form of posters in public spaces in the late 19th century. Artists like Picasso and Matisse were inspired by this mass culture in the 1920s. Others, amongst whom was John Heartfield, pioneered the use of applied art as a political weapon in the 1930s. The film posters of Hendrik Tomaszweski from Poland seemed to come from another world in the post-war years. His poetic approach can be seen as the beginning of personal reflection by the designer in his design. This is called 'the subjective narrative'.

The Palace of Typographic Masonry asked Mathias Schweizer to design a poster for this Hallway of the Subjective Narrative. In his work, he likes to combine images from different origins, such as the vulgar with the elitist. After all, it is difficult to make choices when you are open to the world. Yet in a poetic approach these images can miraculously come together .

In this room