Publication
Excerpt IV: A direct …
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The Palace of Typographic Masonry asked Matthias Schweizer to design a poster to introduce the Hallway of the Subjective Narrative. Schweizer created not 1 but 2 posters, which yet miraculously come together in a poetic approach. The set depicts the two slogans touting this space, as a kind of Doctor Jekyll (Discover how aphorisms, analogies and metaphors create unique verses (01)) and Mr. Hyde (Escape from a design climate dominated by glacial objectivism, pointless exuberance and technical over-perfection (02)). You can think of the posters as two windows that give you a glimpse of the tension inside this corridor.